Marketing Directors work closely with the CEO and other senior executives to determine the overall brand positioning that reflects the organization’s values, goals and objectives. They formulate the strategic marketing plans and manage their team, which works with advertising agencies and other specialized communications firms to create marketing communications. This includes advertising, public relations, email and Internet advertising, graphic design, promotions, collateral materials, sales tools and even signage.
- Excellent written and verbal communication abilities
- Ability to manage projects and to lead marketing staff members from project kick-off to completion
- Good presentation skills to audiences ranging from senior management to sales teams and franchisees
- Hospitality background
- Bachelor’s degree or higher preferred